CLIENT: AFRAMES EYEWEAR
CAMPAIGN: “UP NORTH” CAMPAIGN & LOOKBOOK
IN ASSOCIATION WITH: DIGITAL ALCHEMY FILMS
Two days in Northern Michigan. Nine people jammed into three vehicles shooting both stills and video, finding whatever locations we could find. We started up in Charlevoix and worked our way down to Traverse City, shooting everywhere from harbors to forests to vineyards. We captured exactly what we were experiencing - a weekend “Up North”. Which of course would not have been complete without a set of missing car keys and a minor deer altercation.
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