CLIENT: QUANTUM PACKAGING
CLIENT: AFRAMES EYEWEAR
CAMPAIGN: “UP NORTH” CAMPAIGN & LOOKBOOK
IN ASSOCIATION WITH: DIGITAL ALCHEMY FILMS
Two days in Northern Michigan. Nine people jammed into three vehicles shooting both stills and video, finding whatever locations we could find. We started up in Charlevoix and worked our way down to Traverse City, shooting everywhere from harbors to forests to vineyards. We captured exactly what we were experiencing - a weekend “Up North”. Which of course would not have been complete without a set of missing car keys and a minor deer altercation.
14 hours days, sunrise to sunset. Caravanning to some remote location after spending two weeks on the road. It isn’t an easy job by any means, but I couldn’t imagine my life any other way. When you’re in some of the most beautiful areas of the world with some of the greatest people you’ve ever met, you can’t help but feel inspired.
This is a gallery of those experiences and of those people, capturing those moments from a life well lived.